David Cameron's phrase 'the great ignored' reminds the BBC's Sanchia Berg of the phrase 'the silent majority', as used by every Beeboid's least favourite American president (after George W. Bush of course) Richard Nixon. "Even the language echoes", she said, before playing clips of both Nixon and Cameron. Surely the intent behind this wasn't merely to subliminally suggest Richard Nixon=evil, corrupt president, therefore David Cameron=nudge, nudge?wink,wink?
"Could 'the great ignored' work here?" Sanchia wondered. Who did she ask? Pollster and Labour Party supporter Peter Kellner (Baroness Ashton's husband). He didn't think so.
Sanchia then went to Folkstone. The vox-pops there were two in favour, two against, so she gave the last word to Mr Kellner, who said it might work after all if Cameron could convince voters he was "genuine".